<aside> 💡 At Muse Storytelling, we believe in the transformative power of a well-told story — one that captivates, enlightens, and leaves a lasting impact. We pursue world-class stories and empower their creation, fostering a community where every filmmaker can thrive while changing the world.
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<aside> 💡 To transform the lives of 100,000 filmmakers by improving their expertise, processes, viability, and as a result of these – their confidence.
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The Muse Process uses a series of 5 Keywords, guided by prompts, to create clarity of purpose and a tangible objective. We do the same practice in creating Keywords for our brand – giving us an actionable set of values that we stand for and can be held accountable too.

Strive to work at the intersection of excellence and the unexpected. Push the boundaries to produce things that not only meets but surpasses expectations.
An Example – rather than just showing up for an call with a community member, you’ve reviewed their latest film and have some specific notes on things you loved about it as a way of kicking things off. They will surely remark on that interaction to others.

Start with the end in mind. Make decisions with purpose & consideration while always focusing on the goal, not the problem. That means being clear on the why and taking action in an informed way to help efficiently deliver on the goal.
An Example – you need to book meetings with a handful of Mentorship students before the end of the week. Rather than quickly firing off emails, it would be more intentional to take the time to understand the goal of the calls you’re booking and how they fit into the program, thereby empowering you to craft stronger communications.

We love to surround ourselves in those who share our relentless curiosity. We value listening, taking a beginners mindset, and always being open to new ways of thinking and being.
An Example – somebody emails us and is quite upset about the performance of Muse Prompt Pro, part of the AI Masterclass. In embracing curiosity, you could take a moment to better understand their experience. What was it they were trying to do? What did they expect to happen? Where do they feel let down? By being curious, you’ll always make more informed and empathetic decisions.

We strive to be strong storytellers in all that we do – from how we write emails, to how we communicate in meetings or lead community events. Embrace the learnings within The Science of Storytelling and look for ways to inject these elements into what you create and how you communicate.
An Example - You’re writing a post for the Story First Community on something big you recently learned. Rather than simply throwing out the learning, you’d be embracing our value of storytelling by thinking through a strong hook to capture their attention and being clear on the beginning, middle, and ending of your post before you dive into writing.

We tell stories and share all we know so that we and others can grow. This should be the aggregate result of your time with us here at Muse – you grow – and it’s what every effective product or service we offer should do – encourage growth in our community.
An Example - You’ve been asked to update something inside Kajabi but you’re not too familiar with the function is or how it works. Rather than simply diving in and trying a brute force approach to getting it done – you’d be practicing the value of growth to take ten minutes and check the Kajabi support database and YouTube to learn what this function is and how it works, and then once you’re clear, dive into executing the task.